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CONTACT:
Sara Gehl
Spreenkler, LLC
262-573-4720
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www.spreenkler.com
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Spreenkler launches Human White Board Experiment 

Milwaukee, WI, May 19, 2009
This summer Spreenkler will hire five students from local universities to take part in the first ever Human White Board Experiment.  The experiment takes students through 13 weeks of exploration in how interactive marketing, social media and consumer behavior will continue to merge and the impact that it will have on how companies position their brand to allow consumers to learn, purchase, experience and share with peers.  

With the continued emergence of social media and the millions of people visiting websites such as Facebook (140 million), YouTube (82 million), Twitter (23 million) and LinkedIn (11 million) each month, and the conversations that are happening through those platforms, Spreenkler has developed a program that can help companies better understand how, where and when this is happening and how they can leverage these conversations.  

To execute the program, Spreenkler will choose five "client" companies/industries to use as examples for students.  Though Spreenkler would love for this to be a direct partnership with each "client," that will not keep them from selecting, analyzing and creating a concept for a chosen "client."  At the end of the summer Spreenkler hopes to present these concepts to the organizations/industries to provide insight into what was learned and to give students valuable presentation experience and feedback.  

Students begin the program as blank boards and will experience over 1,300 hours of campaign development, 195 hours of skills training, access to 50+ industry mentors and interaction to build the skills and understanding required to complete the "client" concept.  

At the end of the program one question will be answered, "How will social technology impact brand and consumer engagement?"

ABOUT SPREENKLER
Spreenkler is a Milwaukee based creative services agency that accelerates business, creativity, innovation and collaboration.  They recruit local college students, cross-train them in a variety of fields from social media campaign management, graphic design and marketing strategy and brings their talent to area businesses.  Students get real-world experience and in turn area businesses get fresh, creative ideas.  Their end goal is to retain talent within Milwaukee and the surrounding region and to transform the future of the Milwaukee region one project at a time. 

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